Brand Management transforms to Brand Publishing

Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction…

Mary Shelley about her writing – #FridayInspiration

“What terrified me will terrify others; and I need only describe the spectre which had haunted my midnight pillow.” Mary Shelley, the author of Frankenstein A simple truth of storytelling, how to start? Start from yourselves! Happy writing this weekend … The post Mary Shelley about her writing – #FridayInspiration…