Making the story do its own work – #FridayMotivation

“My experience of great storytelling, working with classics, is just finding a way to present it simply but let the story do its own work, or be an invite to the audience’s imagination.” Kenneth Branagh Let’s select one of the classics this weekend, capture its spirit, and transform this spirit into Your own work. In…
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March 8, 2019 0

The power of storytelling and its origins – #MondayMotivation

From the Native American Legend of the Storytelling Stone that origins from the Seneca tribe from the area where Toronto are located today. “My stories are like the stars that never fades. Some will remember every word I say, others just a part of it, and the rest nothing at all. When you ask for…
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March 4, 2019 0

Brand Management transforms to Brand Publishing

Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction with the audience that becoming…
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February 28, 2019 0

Writing as an exploration trip – #MondayMotivation

“As a writer, you should not judge, you should understand.” Ernest Hemingway A writer on an exploration trip towards understanding. To in the next step also help the reader understand, is the road to excellence, instead of whining and judging statements that lead nowhere fast. The post Writing as an exploration trip – #MondayMotivation that…
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February 25, 2019 0

Making the reader a part of the story – #FridayMotivation

“Good writing is supposed to evoke sensation in the reader – not the fact that it is raining, but the feeling of being rained upon.” E. L. Doctorow To make the reader a part of Your story, the feelings, events, the conclusions, is what the art of writing is all about. The basics are an engaging…
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February 22, 2019 0

Best practice to improve Your writing skills – #MondayMotivation

“A good writer should be able to write comedic work that made you laugh, and scary stuff that made you scared, and fantasy or science fiction that imbued you with a sense of wonder, and mainstream journalism that gave you clear and concise information in a way that you wanted it.” Neil Gaiman Best practice…
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February 18, 2019 0

To unite Science and Fiction – and make it interesting – #FridayMotivation

“I’m fond of science fiction. But not all science fiction. I like science fiction where there’s a scientific lesson, for example – when the science fiction book changes one thing but leaves the rest of science intact and explores the consequences of that. That’s actually very valuable.” Richard Dawkins So let’s find a trigger, a…
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February 15, 2019 0

Copyright rules fit for digital era in Europe

Yesterday, the European Parliament, the Council of the EU and the Commission reached a political agreement. To adapt the copyright rules to the digital single market. The focus has been directed on improving the conditions for all creative sectors. In the light of the tech development e.g. music streaming services, video-on-demand platforms, news aggregators and…
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February 14, 2019 0

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. The engine is interactivity. Step…
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February 13, 2019 0

Virtual Reality for Publishing and Learning Design

Virtual Reality will have a great impact on future publishing and learning is a trend that acknowledged by many sources. But what is really the benefits when using VR in practice within these areas. Let’s turn to journalism as an interesting example. Virtual Reality for Publishing In a study from Penn State University, the participants described…
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February 12, 2019 0