Brand Management transforms to Brand Publishing

Brand management is a 20th Century term that is now transforming into the sharing economy. The outcome is that the broadcasting of values and design and events is becoming more of publishing of engaging content and collaboration with an audience. Meaning that the focus more is on the direct interaction …

To unite Science and Fiction – and make it interesting – #FridayMotivation

“I’m fond of science fiction. But not all science fiction. I like science fiction where there’s a scientific lesson, for example – when the science fiction book changes one thing but leaves the rest of science intact and explores the consequences of that. That’s actually very valuable.” Richard Dawkins So …

Copyright rules fit for digital era in Europe

Yesterday, the European Parliament, the Council of the EU and the Commission reached a political agreement. To adapt the copyright rules to the digital single market. The focus has been directed on improving the conditions for all creative sectors. In the light of the tech development e.g. music streaming services, …

Using Neuroscience and eBooks for Native Advertising

Mike Templeman identifies in Forbes five points of how to include neuroscience research in your native advertising and content marketing. Below we will use these points connected with using eBooks in the content marketing strategy. The concept basically is focusing on emotions and to keep it simple in order to boost engagement. …

Virtual Reality for Publishing and Learning Design

Virtual Reality will have a great impact on future publishing and learning is a trend that acknowledged by many sources. But what is really the benefits when using VR in practice within these areas. Let’s turn to journalism as an interesting example. Virtual Reality for Publishing In a study from Penn …